Giarrizzo Consulting had earned plenty of political clout in Sacramento, but—until we created their campaign website—zero digital footprint. My first task was to translate their results‑driven reputation into a site that felt as authoritative as the firm’s Capitol‑dotted client list. I opened with a rotating, three‑panel hero that shifts from the U.S. Capitol to the California dome and finally to an “award‑winning advertising” collage— signaling policy depth, local expertise, and creative firepower. Below that, a clean horizontal menu and a vertical, slide‑out service navigator let visitors jump straight to campaigns, grassroots lobbying, issue advocacy, and more without getting lost in political jargon.
Behind the scenes I built the site on a lightweight CMS so their team could update copy and post new case studies without calling a developer every time. Each service page pairs plain‑spoken, benefits‑first copy with imagery that rises above the political clichés. Calls to action—phone, email, or a quick contact form—sit high on every page to increase consultations.
Launching the site gave Giarrizzo Consulting a web presence, and it opened an entirely new revenue stream. Within months we were producing digital ad campaigns, candidate sites and microsites, and statewide ballot‑measure landing pages.